Boutique Group

our story

hosts to the kingdom and the world

Smoke rising from a black and gold decorative electric censer or incense burner.

Smiling woman in a cream-colored dress sits at a wooden table, enjoying a meal indoors.

Ornate metal gate with a diamond lattice pattern and a central palm tree and crossed swords emblem.

Woman sitting in a cross-legged yoga pose by a pool, silhouetted against a bright sunset.

Sunlight and shadow highlight a fluted column and a patterned gold wall with two ornate brass lanterns.

Hand placing a gold spoon and fork on a dinner plate, surrounded by many lit pillar candles on a table.

Man in a light suit walks away from an outdoor dining table, carrying two wooden lanterns in the dark.

A Story Of Heritage And Hospitality

It begins with the birth of a Kingdom, a nation with hospitality at its heart. Today, Boutique Group continues this legacy for the next generation, transforming historic and cultural palaces into ultra-luxury hotels.

OUR APPROACH

Relentless in the pursuit of perfection, with extraordinary attention to detail

Close-up of brown wood plank flooring with dark, diagonal chevron-patterned shadows cast across the surface.

Mission

A Legacy For The Future

Once built for royalty, now restored for a new generation. Boutique Group is a trusted guardian of heritage, breathing new life into historic and  cultural palaces.

Dark, ornate spiral staircase viewed from above with curving stone balustrades.

VISION

Experience the Exceptional

We invite guests to live like royalty. Journeys of discovery unfold in iconic spaces for celebration and ceremony, led by the heart of Saudi hospitality.

Leadership

Generations of history, stories and guest encounters hang in the air, ready to be drawn upon in inspired ways as we lead you on a private journey of exploration and discovery.

Chief executive Officer

Christoph Mares

Chief OPERATIONS officer

Abdullah Abbas

chief MARKETING officer

Noura Alkhadi

CHIEF TECHNOLOGY OFFICER

Ahmed Abbad

BOUTIQUE GROUP COLLECTION

Our Palaces

Our collection of palaces present unmatched Saudi hospitality, informed by the rich history of our culture. Located in the cultural centres of the Kingdom, each palace is a unique showcase of the luxuries of their region.

Ornate Islamic-style archway entrance, lit bright yellow, at night with tall palm trees on the left.