An inheritance from a nation, a legacy to uphold. From the Kingdom came palaces and a hospitality sensibility that each generation sustains and evolves. It is our duty to embody this heritage and our mandate to honour the past, embrace ambition and protect it for the future.

We lead with integrity, act collaboratively, deliver with heart and take ownership.

Cultivating growth with trust and empathy to achieve meaningful outcomes and celebrate successes.

Motivated by a shared purpose and tradition of care, cultural landmarks become vibrant Saudi emblems.

With Saudi hospitality at our heart, we do not just welcome, we awaken. We do not simply deliver, we create enthralling encounters. We proudly honour the past, uplift the present, and shape a legacy that inspires generations to come.

Boutique Group’s vision is clear, precise and actionable. By committing to our values, we act as stewards of our heritage and champions of modern responsibility. Our cherished team bring cultural landmarks to life as destinations that preserve Saudi’s esteemed heritage.

We are ambassadors of our legacy. We are united by purpose, bound by pride. With energy, generosity and cultural reverence, we share the soul of Saudi hospitality with the world. Every gesture we make is rooted in
heritage and driven by heart. Guided by our values, we are committed to excellence, working in unity, driven by passion, and take ownership with integrity and conviction.

Our historic palaces are more than iconic landmarks. They are vibrant, immersive spaces where the past and future converge. We craft unmatched Saudi hospitality experiences that inspire wonder, nurture pride and uplift all who share in our legacy. Here, every guest feels royal and enchanted.

Unmatched guest experiences begin with extraordinary colleagues. We uplift our ambassadors through trust, purpose and pride. We live our behaviours with integrity, support one another to thrive, deliver with heartfelt care, and take responsibility to make things right. We foster a culture that is sensitively aware, exact and elegant, empowered and accountable and inspiring and inclusive. In every interaction, we spark belonging, excellence and a pride that drives our shared ambition.

We do not just welcome, we awaken. We do not simply deliver, we create immersive stories. Together, we honour the past, uplift the present, and shape a legacy of hospitality that radiates with brilliance, purpose, and heart.

Our future is a vision of hospitality that is refined and responsible, led not by excess but the opulence of our culture. As Boutique Group continues to respect the past and forge a new life for our palaces, we commit to conscientiously building our future.

Positive journeys of discovery

AMBASSADORS OF OUR LEGACY

elegance meets generosity

shaping the
future

LIVING STORIES

Our approach is built on global  and national standards of excellence, developed in alignment with Saudi Vision 2030

manifesting excellence

evolving kingdom

Ambassadors of Legacy

Palaces as living stories

Culture in motion

Our guest promise