Boutique Group’s participation reflects its commitment to supporting the Kingdom’s growing tourism sector through the restoration and transformation of Saudi Arabia’s most Historical and cultural palaces into ultra-luxury destinations. Each project reflects the Group’s vision to redefine Saudi hospitality by merging world-class standards with authentic cultural experiences.

Christoph Mares, Chief Executive Officer of Boutique Group, said, “We are proud to contribute to the Kingdom’s tourism transformation by developing a new standard of Saudi luxury, one that celebrates heritage, craftsmanship, and hospitality. TOURISE offers a prime opportunity to showcase our coming projects and reinforce our commitment to Vision 2030, while also engaging with international industry leaders.”

Through its unique portfolio, Boutique Group continues to contribute to the national tourism ecosystem by generating employment opportunities for Saudi talent, enriching local communities, and adding to the Kingdom’s global appeal as a leading destination for visitors seeking meaningful, culturally rooted experiences.
Hosted by the Ministry of Tourism, TOURISE 2025 will be held in Riyadh from November 11 to 13, 2025, bringing together global tourism leaders to shape an equitable, innovative and sustainable future for the industry.