Saudi Arabia’s Ministry of Culture and Boutique Group have signed a Memorandum of Understanding.

• The new partnership extends across a spectrum of cultural touchpoints.
• This partnership allows seamlessly weaving the Kingdom's vast tapestry of cultural heritage into our operations.

Boutique Group is a hospitality company owned by the Public Investment Fund, which aims to develop, manage, and operate a series of historical and cultural palaces in the Kingdom as luxury hotels. The group’s portfolio includes Al Hamra Palace in Jeddah, which has hosted many distinguished guests of the Kingdom; The Red Palace in the heart of the capital, Riyadh, which was the headquarters of the Council of Ministers for three decades; and Tuwaiq Palace, winner of the Aga Khan Award for Architecture.

The new partnership extends across a spectrum of cultural touchpoints, from incorporating local Saudi dishes into the culinary arts, to showcasing traditional attire worn by employees, to the design of the palace. The guest experience is enriched through the revival of the Kingdom's cultural heritage with a modern twist, and through creating a luxurious Saudi experience that celebrates the diverse culture of the Kingdom’s 13 regions.

"This partnership with Boutique Group is important for Saudi heritage and culture, showcasing our cultural legacy whilst contributing to the pursuit of building a future that opens new and diverse outlets for creativity and cultural expression to the world,” stated Qattan.

Mares echoed this sentiment, stating, "Boutique Group is dedicated to crafting unparalleled experiences deeply rooted in a distinct Saudi identity. This partnership allows us to seamlessly weave the Kingdom's vast tapestry of cultural heritage into our operations, offering an immersive visual, auditory and gastronomic journey into the heart of Saudi Arabia."

The MoU reaffirms the Ministry of Culture’s commitment to fostering collaboration, preserving cultural heritage and further developing the local economy.