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The kingdom’s finest hospitality, generations in the making

Boutique Group unveils the legacy of the Kingdom to the world by transforming historic and cultural palaces into ultra-luxury hotels. Ours is a story of heritage and hospitality, where guests savour journeys of discovery within the walls of Saudi Arabia’s iconic landmarks.
Ornate Islamic-style archway entrance, lit bright yellow, at night with tall palm trees on the left.

Al Hamra Palace

Low-angle view of a curved red textured building facade with white trim and floral diamond relief against a blue sky.

The Red Palace

Curving stone block wall with palm trees behind it, a dark shadow is cast on the wall under a blue sky.

Tuwaiq Palace

Marble floor with reddish-brown stone inlays, illuminated by numerous circular sun spots creating a pattern of light and shadow.
Desert-style pool and stone wall at sunset, with golden light reflecting off the water and desert plants.

Our Promise

POSITIVE JOURNEYS OF DISCOVERY

An inheritance from a nation, a legacy to uphold. From the Kingdom came palaces and a hospitality sensibility that each generation sustains and evolves. It is our duty to embody this heritage and our mandate to honour the past, embrace ambition and protect it for the future.
Man in a light brown suit adjusts sheer white curtains, silhouetted against the light.

Careers

Work with BOUTIQUE GROUP

We invite the world to discover the heart of Saudi hosting. It is our dedicated team that transforms our ultra-luxury hotels into the epitome of world-class hospitality.

Our Evolving Story

Press and Media

Our story begins in the past but transports us to the present. Discover articles and announcements that highlight our commitment to creating journeys of discovery within the Kingdom.

2025

Livio Faverio Announced As New General Manager and Vice President of The Red Palace

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2025

Nurturing Next Generation of Saudi Hospitality Leaders

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2025

Ministry of Culture and Boutique Group To Collaborate

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2025

Christoph Mares Appointed Boutique Group’s Chief Executive Officer

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2025

Boutique Group Helps Shape the Future of Riyadh Tourism at TOURISE 2025

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2024

ENHANCING GUEST EXPERIENCES WITH ALTANFEETHI PARTNERSHIP

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2024

Boutique Group Participates in ITB Berlin Travel Trade Show

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2024

Leading Designers to Transform Al Hamra Palace

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2023

Spotlight On Saudi Hospitality at Luxury Travel Market Cannes

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2023

Award-Winning Architects Appointed to Transform The Red Palace into an Ultra-Luxury Hotel

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